Digital strategy
What you want to achieve + which digital tools you use + how you measure success
What a digital strategy usually includes
Goals
What the organisation wants to achieve, for example:
More website sales
More enquiries or leads
Better user experience
Stronger online brand presence
Target audience
Who the users/customers are
What problems they have
Where they spend time online
Digital channels
How the organisation reaches people, such as:
Website and landing pages
Search engines (SEO)
Social media
Email marketing
Paid ads (Google, social)
User experience (UX)
How easy the website or app is to use
How users move from first visit → action (buy, sign up, contact)
Removing friction and confusion
Content strategy
What content to publish (text, video, visuals)
Tone and messaging
When and where content appears
Technology & tools
CMS (e.g. WordPress, Webflow)
Analytics (Google Analytics, Hotjar)
CRM systems
Marketing automation tools
Measurement & improvement
Key metrics (traffic, conversions, engagement)
Testing and optimisation
Ongoing improvements based on data
Contact Chris to discuss your digital strategy 01702 543 976